Tom’s Franchise Information Blog

It’s the most important meal of the day. So it was only a matter of time until America’s largest franchise chain, Subway, tackled the great morning munch. Announcing in April that they would begin to offer breakfast sandwiches with their signature build-your-own style, the sandwich giant will attempt to release the new line in 25,000 locations across the U.S. and Canada. But will they encounter challenges creating universal quality? As freshness standards are a pinnacle of the Subway brand identity, higher-ups will have to ensure franchisers uphold their demands.

They start by adding menu items synonymous with health like egg white omelets, 9-grain bread and Seattle’s Best coffee. Then they put their own spin on the product title, creating FreshFit offerings, adding menu sides like fruit and yogurt. This uniformity of offerings incorporates items from Subway’s normal sandwich menu so there is no confusion from adding new menu items.

One of the most important parts of creating a successful franchise is training. As Subway has grown, their Subway University has trained thousands of franchise owners to create standardized sandwiches, making the best out of the business opportunity provided by Subway’s ubiquitous name recognition and franchise visibility.

This training and expansion recently netted Subway the #1 Franchise award from Entrepreneur magazine. The magazine’s annual franchise directory ranks the nation’s safest franchise bets. Subway has won the top spot 17 of the last 23 years. Subway believes rising earlier will cause their stock to do the same, as they begin their big breakfast bet this spring.

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John R. Steele