Tom’s Franchise Information Blog

Why is the world’s largest consumer products company getting into the dry cleaning franchise business? How should the market entrance of this mega-competitor factor into your decision to enter this very competitive consumer service arena? In this franchise review discover the top five competitive advantages Tide Dry Cleaning franchises have that spell trouble for traditional dry cleaners.

Top five competitive advantages for Tide Dry Cleaning franchises:

1. The Tide Brand. While “Your Neighborhood Dry Cleaner” sounds appealing, Proctor and Gamble has invested untold millions of dollars in making Tide a household brand name since its introduction in 1946. Consumers will be drawn to the familiar logo which will be prominently displayed inside and out.

2. Proprietary technology free of the solvent perchloroethylene for the eco-conscious consumer.

3. Fresh scent, stain removal and color maintenance included in every order and a range of Tide-branded special services.

4. Easy Access. Double lane drive-thru for fast drop off and pick up without leaving the car.

5. Flexible schedule. 24/7 drop off and pick up using secure lockers. High level customer service is a key differentiator from the rest of the pack. Offering unlimited pick up and drop off hours that fit the lifestyle of targeted customers is very smart and difficult to replicate in traditional stores.

The franchising strategy at Proctor and Gamble is to identify fragmented, unbranded markets like dry cleaning to leverage its unbeatable brand. Add in superior facilities and consistent high level customer service and you can quickly see where independent dry cleaners and other cleaning franchises will not welcome a new Tide Dry Cleaning franchise in their neighborhood.

Opening a Tide Car Wash franchise requires about $950,000, on the high side for many prospective business owners. High investment, high risk franchise business start-ups are not the only way to be your own boss and earn a substantive living. Find out more and get free training, including a simple plan to consistently generate real profits by visiting http://www.decidefranchise.com.