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Franchise Offers - To Grow Your Business

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Franchisingis the practice of using another firms successful business model. The word ‘franchise’ is of anglo-french derivation. The success of franchisor is the success of the franchisees. Franchisee has a direct stake in the business. Characteristic of businesses which works best for franchisee are: businesses with a good track record of profitability, businesses which are easily duplicated. So, if a person wants to start a business then he or she can go for franchisee offers. There are number of dealers and distributors in the market which are searching for franchisee. Even number of people who wants to start their own business are also searching for franchise offer. A franchisor is expected to offer assistance in various forms such as: organizing, training, merchandising, and marketing, etc. Franchising basically involves a contractual arrangement between a franchisor (a manufacturer, a wholesaler, or a service sponsor) and a retail dealer. It allows the franchisee to conduct a business under an established name and according to a given pattern of business. In this business one has to follow the direction given by the franchisor.

BENEFITS FOR FRANCHISEE

1. It is beneficial for franchisee as an investment is usually made into a proven business.

2. One can start his or her business, develop a customer base, and experience profitability quicker.

3. There are known strategies which will help in the business.

4. Owner training is also available.

5. The biggest merit of franchising appears to be the reduction of risk.

6. One usually gets better deals on supplies because the franchise company can purchase goods in bulk for the entire chain.

7. Customers are dealing with a firm which they already know.

SELECTION OF THE RIGHT FRANCHISE

1. One can go for such a business if he or she has a dream of owning their own business and want to have control of their life.

2. One should not go for each and every franchisee opportunity, and should select only those which matches with your strengths.

3. Compile a list of the franchises that interest you and set up meetings with the franchise manager/director.

4. Study the franchise disclosure document or prospectus carefully. It should have strong financial history, experienced people in key positions, and a company that has been in business for at least 3 years or more.

5. Closely examine the franchise agreement. Franchise agreements are always biased. This can be good and bad. The company can be unfair in it dealings with you, and the franchise agreement may allow this.

6. One can call number of franchisees and try to find out how they are doing.

7. Try to visit personally as many operating units as possible.

8. If everything still looks good, then verify financial information. One should contact the sales representative and get as much as sales information as possible.<

9. If everything still looks good then one can go for it. He or she can also speak to qualified advisors.

In other words, franchising is a form of a business by which the franchisor of a product or service obtains distribution through Indian dealers(franchisees). Franchising is the most popular business economic model, and is a successful marketing and distribution system. Today concept of franchise includes various product and service sectors, as well as many home based businesses. The franchise offer provides excellent opportunities for various companies.

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