The other day a would be future franchisor emailed me and stated that people were hungry for opportunity, presumably because they were stuck in dead end jobs and unhappy with life, feeling trapped and feeling like their careers were nothing more than a dead end.
Well, yes, and in downturns in the economy even more so, […]
Most of us can name a few very successful coffee franchise names off the top of our heads. It is no secret that they have taken on a life of their own. The familiar logos and advertisements are familiar to people. Since consumers are very happy and content with what they know it helps them […]
Over the last couple of years I have witnessed more and more franchisors doing their own paid advertising on the internet. While most of these franchisors choose to supplement the advertising on franchise lead portals, some actually discontinue using franchise lead portals altogether. I think this is shortsighted on the part of the franchisor for […]
